Lessons learned from MorphL’s acquisition

My experience as a founder consists of two startups: the first one, Appticles, which we closed in 2018, and the 2nd one – MorphL, which Algolia acquired in January 2021. The first startup was … let’s say that my co-founder Ciprian Borodescu and I made many mistakes. After raising a small seed round at the beginning of 2014, we failed to generate enough revenue or secure a follow-on investment. After

What to expect when joining a (pre-)accelerator program

As I prepare to join Techstars Montreal AI 2019, I realize that setting the right goals before beginning the journey of going through an accelerator is mandatory. This is my third experience of participating in an accelerator, having been through Startupbootcamp (Copenhagen / 2010) and Prosper Women Entrepreneurs (U.S. / 2016) with my previous startup. So I already have a set of expectations and assumptions that will be refined at

What I’ve learned from my failed startups

When I started thinking about writing this article, I faced a dilemma. Should I share some “classical” startup learnings packaged in a standard format that you can find in other million articles? Or should I risk writing bluntly and honestly about what actually happened? When faced with these 2 options, I took 10 seconds of hard thinking before I  decided to go with the second approach. I am aware that

The story behind StepFWD

At the beginning of 2015, me and my co-founder decided to rent a couple of desks at TechHub Bucharest. It was our first time trying out a co-working space and I was skeptical I could make the switch after working from a private office for so long. Frankly, I wasn’t in the mood to get out of the house. After securing a seed investment at the beginning of 2014, we