In the spotlight for this edition of the 2020 Cohort Showcase is ( is a web platform that helps companies document, apply, and track their internal processes and procedures so that their teams can always rely on relevant, updated information.

The Team behind the startup ( was founded by Doru Arfire and Ana Dragnea.

Doru has been developing technology for more than 20 years. His main interests are machine learning, robotics, and machine vision. Doru believes software is at its best when it is used to solve real-life challenges.

Ana built her experience in digital marketing working with companies in software, education, telecom, and finance. Over the course of 10+ years, she helped teams grow through email marketing automation, website optimization, and content strategy.

Why did you choose the StepFWD program?

We were looking for opportunities to engage with the local startup ecosystem and evolve our idea and felt that StepFWD could provide the guidance and expertise we needed to take things forward.

Even though we are a small team, the program’s focus on diversity also resonated with us.

Why did you pick this project to work on?

Well documented and updated business procedures are fundamental for efficiency and streamlined communication inside and across teams. This, however, is an area that easily gets neglected.

Our goal is to help companies keep their teams engaged by building interactivity and ease of use in their procedures from day one.

Curious about their current progress? See their startup showcase at Demo Day 2020 on November 23. Register here.